Over 25 years of Cradle to Cradle® expertise brought to you in our 1st meeting.


When looking at designing with the Cradle to Cradle® principles at the core, we like to begin with imagining what the end result looks like, feels like and what kind of experience the people who come into contact with the end product have.

This put's the design process into perspective both for the manufacturer and the end user and applies to all arena's of the design process. Our imagination shapes our physical universe, so we like to begin there first.

This is where we begin to lay out the road map of your Cradle to Cradle® Design possibilities.

The ZERO_X Material snap shot

Our unique ZERO_X Material snap shots evaluate product material composition to identify the presence and/or absence of materials of concern ie. "X" materials.
This is done through a snap shot materials statement, using publicly available knowledge.
Lab work is necessary in the case of complex products.

Through ingredient optimization, products can become free of any X materials, contributing to their safe cycling, in the circular economy.

Follow on products by the company can use this new information to optimize their next generation designs or optimize current products and processes.


Using the 5 Cradle to Cradle® assessment criteria as the lens, we define your Environmental Impact Assessment within their impact parameters.

With our newly developed assessments tools, formulae and critical multi-attribute analysis, we factor in the added dimensions of material health, circular economy, renewable energy and carbon management, water stewardship and social impacts into this often complex equation. 

This gives you both a broader overview AND detailed specifics and metrics to your EIA outcome.

EIA with a C2C® lens.


Defining the chemical components and/or ingredients of the various products such as wood pulps, cellulose materials, polypropylene, PET (as example) [PLEASE NOTE: Only publicly available and client delivered knowledge is used for Materials snap shots, no lab work included]

Deliverable: Materials inventory and toxicology report on ingredients in manufacture, products et al.


Define the path of materials and chemistry from point of release to post use cycles and unintended destinations.

Deliverable: Metric circularity data or lack thereof, of materials and and chemistry used in the process or system.


All energy utilised in the activities for delivery of finished products are assessed and measured in relative metric terms.

Deliverable: KW/hour used and output, source efficacy defined and compared. Carbon release, sequestration, capture and storage is determined, where applicable.  


We define the path, quantity and quality of water flow and management as a valuable resource.

Deliverable: Litres of water used and/or wasted in processes, including high level ppm quality assessment.


Metrics and assumptions of the various intended and unintended consequences of product design, use, and post use behaviours and community outcomes.

Deliverable: Assumptions on particulate impact on production crew, animals, soil quality and plant life of these processes. Define averaged assumptions on remunerations, noise pollution, light pollution, nourishment, mental and emotional wellbeing in the workplace and modern slavery criteria. 

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