Designing the Future, Now.

Powered by the Cradle to Cradle® Design Framework, fuelling the Circular Economy

Welcome to your UK Cradle to Cradle® Design support platform.

We aim to inspire, encourage and consult with you on the Cradle to Cradle® Design Framework in the UK.

Designing your product to become Cradle to Cradle® Certified is a very special & unique decision to make, the commitment is rigorous and requires great courage, as does all pioneering work!

As affiliates of the Cradle to Cradle® Pioneers, William McDonough at MBDC(USA) and Michael Braungart at EPEA(Hamburg),  we are a highly focused team working relentlessly, to encourage, educate and consult on the Cradle to Cradle® Design Framework, providing the very best for our families, our clients and our world!

Our Services

We offer a range of Cradle to Cradle® Design Framework services to a variety of organisations, from product manufacturers to Circular Economy experts, all who work at transforming our world for the better. 

About us

Who are Paul & Brendon? Get to know what motivates and inspires us, what our vision is and how we plan to achieve a better world through better design with the Cradle to Cradle® Design Framework. 


We have a number of innovative initiatives that incorporate the Cradle to Cradle® Design Philosophy both in the mainstream and within the Circular Economy. Walk the Talk is just one of the ways you can begin your journey.

*Cradle to Cradle® is a Registered trademark of McDonough Braungart Design Chemistry and is used with Permission.