Designing the Future, Now.

Powered by the Cradle to Cradle® Design Framework, fuelling the Circular Economy

Welcome to your UK Cradle to Cradle® Design support platform.

We aim to inspire, encourage and consult with you on the Cradle to Cradle® Design Framework in the UK.

Designing your product to become Cradle to Cradle® Certified is a very special & unique decision to make, the commitment is rigorous and requires great courage, as does all pioneering work!

As affiliates of the Cradle to Cradle® Pioneers, William McDonough at MBDC(USA) and Michael Braungart at EPEA(Hamburg),  we are a highly focused team working relentlessly, to encourage, educate and consult on the Cradle to Cradle® Design Framework, providing the very best for our families, our clients and our world!

Ken Alston - Senior Advisor
Ken Alston - Senior Advisor

Welcome Ken Alston - Senior Advisor

We welcome, with great excitement and jubilation, Ken Alston our newly appointed Senior Advisor!

Ken has been with us on our journey right from our humble beginnings back in 2014, where we sat with him and the fantastic team at MBDC headquarters in Charlottesville, embedding the Cradle to Cradle V 3.0 Standard in our brains to become MBDC Affiliates.

Kens' expert knowledge and experience in both the fields of Cradle to Cradle® Design and the Circular Economy are world renowned and it is a natural step for us to partner and combine our efforts to encourage government organisations, businesses and SME's  to adopt and implement Circular Economy and Cradle to Cradle® strategies.

Welcome Aboard Ken.

Our Services

We offer a range of Cradle to Cradle® Design Framework services to a variety of organisations, from product manufacturers to Circular Economy experts, all who work at transforming our world for the better. 

About us

Who are Paul & Brendon? Get to know what motivates and inspires us, what our vision is and how we plan to achieve a better world through better design with the Cradle to Cradle® Design Framework. 


We have a number of innovative initiatives that incorporate the Cradle to Cradle® Design Philosophy both in the mainstream and within the Circular Economy. Walk the Talk is just one of the ways you can begin your journey.

*Cradle to Cradle® is a Registered trademark of McDonough Braungart Design Chemistry and is used with Permission. 

Company Number SC602432